We organise intensive media training courses for professionals who want to make the most of television, radio, print media and social networks.
Topics covered
- Managing a meeting with one or more journalists
- Facing the camera and managing the flow of questions
- Managing emotions during personal difficulties or a crisis affecting the company you represent
- Choosing words carefully and managing the timing of answers, pauses, transitions and emphasis
- Expressing concepts as simply and clearly as possible
Course objective
Build a stronger message and communicate it effectively.
Focus on a small number of key concepts, always supported by relevant data, examples and evidence.
Make your communication credible, logical and consistent with your corporate strategy. Effective content is timely, fresh, distinctive and easy to remember. When preparing for an interview, consider how the media are evolving: towards shorter formats, a greater emphasis on video and distribution shaped by social networks. Messages should therefore be concise and easy to index.
Develop your content with the media outlet, the timeliness of the news, the journalist’s profile and your intended audience in mind. These factors shape a communication strategy that starts with a simple question: “Will this interview be useful?” Media exposure brings visibility to management and the company, but an improvised approach without proper preparation can backfire. Body language matters too: choose clothing and colours that suit the context.
Lesson structure
Theory
We examine how a news story emerges, why it is selected and what answers are expected from those directly or indirectly involved. Understanding the main dynamics of news management helps you avoid being caught off guard. At that moment, those answers must come from you, and you alone.
Practice
Simulations and exercises in front of the camera help identify and correct issues with body language, use of space and voice, and the management of emotions and stress. We review and discuss the footage, repeating the interview as often as needed to improve the areas that require the most attention.
The basic course takes place over one working day with two groups of professionals:
- Communication experts and journalists
- Television presenters, radio presenters and directors